The proposed company name is NRK Media & Business Pvt. Ltd. and the first project Name would be NRKnews.com. NRKnews.com would be a news portal targeted at a population nearing to 40,00,000* of Non Resident Keralites (NRKs) living outside Kerala and across the World. Based on the cash flow, the cumulative cash flow deficit is INR 5.54 Crores. The company is proposing to issue shares for INR 5.60 Crores. The difference amount of 0.06 Crores is being kept as a reserve for meeting any unforeseen expenses or eventuality occurring during the period. This reserve will be called up only based on requirement. The company will be issuing shares for the entire amount of INR 5.60 Crores and the initial amount payable for the same will be only INR 4 Crores. Based on the cash flow deficit further amounts will be called up within a period of one and half year.

As is well known to everyone, the best names for a News Portal would be the name of the Country/State/Territory/Industry coming first followed by the word "News" or "Daily". SharjahDaily.com follows this norm and is an ideal one, even to become the official news portal of Sharjah. It is a brand that can change the fortune of Sharjah. In the virtual world, Sharjah Daily is considered as a Premium Power Brand as we own the following - SharjahDaily.com, FB.com/SharjahDaily, Twitter.com/SharjahDaily, Pinterest.com/SharjahDaily, Instagram.com/SharjahDaily, SharjahDaily@gmail.com.